Comoditi Jeans
Comoditi is Sydney's latest and greatest denim label that specialises in premium selvedge jeans and organic cotton tees. I have designed the brand, supporting UI and assets from the ground up over the past year.
Shopify theming
This included designing and building a Shopify theme that I continue to iterate and adapt. I split test banner images and text using Google Optimise and do the same for various landing pages for marketing campaigns and adverts.
Building a brand
The overall branding of Comoditi has adapted and evolved over many iterations. The latest version is inspired by the minimal and edgy aesthetics of clothing brand 3sixteen.
Custom modules
As is often the case with using themes, it's never quite as you want it. With Comoditii I've spent a lot of time customising or building new modules to better serve the product and therefore improve the customer experience.
Sizing tool
Custom modules such as this have been key in increasing conversion rates and were spawned from listening to customer feedback and answering pre-purchase questions.
Social advertising
Running paid ads on Facebook and Instagram have been the key driver of sales for Comoditi resulting in an ever increasing demand for new creatives and artwork.
Photography
Other than the odd stock pic all of the Comoditi's photography was done myself. One of the most rewarding aspects of running Comoditi is learning a new skill such as this.
